Taylor Swift "we are never ever getting back together" single camera analysis

-

Taylor Swift "we are never ever getting back together" single camera analysis:


In Taylor Swift's music video for her song "we are never ever getting back together" the director Declan Whitebloom used a single camera production in order to achieve the appearance of one continuous take. This was beneficial for the music video as it was easy and quick to set up and flexible to film the 5 different sets with one camera especially as her apartment set contained a trick wall that backed away leading to a bar.

Furthermore, using a single camera production allowed a much more fluent shot which was vital to the director as he wanted to make the video unique by using such a difficult filming technique but also wanted the video to be free-flowing at the same time. One of the biggest challenges that they faced was changing Taylor's wardrobe in each scene, however thanks to quick and efficient work they were able to do it and still create an amazing music video and also attracted the audiences focus to Taylor in each scene even with the scenery in the different backgrounds.

Moreover, the fact that the video is filmed as a complete, single shot creates an almost cinematic film and also is extremely entertaining for the audience to watch. The video was filmed using a sony F65 as well as 4k screens which enabled them to easily focus on specific moments throughout the video and create an effortless look.

Image result for taylor swift we are never ever getting back togetherAs shown in the shots from the music video, such as the one to the left, if the director had opted to use multi-camera production instead of single camera production Taylor Swift would not have been able to achieve such a free-flowing music video - which is perhaps used to mirror her freedom from the relationship that she is singing about ending and the person with whom she is "never ever getting back together". I believe that using multi-camera production would have taken away the smooth transitions between in each shot in this music video and would have affected how the audience viewed the music video completely - therefore having a negative and almost mechanical looking affect.

 Related imageFurthermore, by using single camera production to film Swift's music video, the director was able to catch each shot perfectly, for example in the shot to the right you can clearly see that the director has been able to film with optimum lighting which highlights both Taylor and the actor whilst showing some of the background to establish the shot but still keep the main focus on what is going on between the two.
  

Comments

Post a Comment

Popular posts from this blog

Open/closed ending narratives

-
Image
Open/closed ending narratives O pen-ended narrative: The Dark Knight Rises (2012) An open-ended film is when a film or show ends with no clue as to what will happen next whereas a closed-ending narrative is when a film or a show ends with no confusion and the audience don't have to question what will happen next. The Dark Knight Rises is an open-ended film, this is due to the fact that it ends with Bane and Talia revealing that there is an armed device due to detonate just before they die. As the film ends like this, it is open for future directors to make a sequel to the film. This is effective because it means that they can make even more profit from a popular film by making sequels. There are also many other advantages such as the fact that it keeps the audience guessing what will happen next and contains an element of surprise as often in open-ended narratives there are plot twists, take The Dark Knight Rises as an example of this as in the end of the film we find
Read more

Todorov's narrative structure: The Lord of the rings

-
Image
Todorov's narrative structure: The Lord of the rings Todorov's narrative structure is the theory that most stories follow the same narrative structure which consists of five parts: equilibrium, disruption, recognition, repair and finally a new equilibrium. He proposed that this was to keep the reader intrigued so that they keep reading or watching. In this essay i will be using J.R.R Tolkiens series of books/films 'The Lord of the rings' to analyse how Todorov's narrative structure is presented. EQUILIBRIUM:   During the equilibrium stage of the film we see Bilbo Baggins hand down the main prop in the film which is the 'one ring' to Frodo, that as far as we know is rightfully the creature, Gollum's property as it was stolen from his cave after he stole it from Sauron during the ancient battle for middle earth. After Frodo accepts the ring the wizard Gandalf is  introduces him to the quest that comes with it. This is intriguing to the audien
Read more

Single vs multi-camera productions essay

-
Image
Single vs multi-camera productions essay Sitcoms such as Friends are filmed using multi-camera production in front of a studio audience. This is due to the fact that dialogue between characters is usually quite fast paced and it would be time-consuming to film one character talking then stop and film the next character, whereas by using multiple cameras the director can achieve a fluent conversation between characters, consequently, overall there is an improved level of continuity, multi-camera's also shoot the scenes in a shorter amount of time which is much more enjoyable for the audience as they can watch a continuous/more natural conversation rather than feeling like they are wasting their time by watching each individual shot being filmed by a single camera. Their multi-camera setup is shown below. Furthermore, the use of multi-camera production is effective as it is easier to see different scenes/characters perspectives or dimensions, for example in friends it is eas
Read more