Taylor Swift "we are never ever getting back together" single camera analysis

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Taylor Swift "we are never ever getting back together" single camera analysis:


In Taylor Swift's music video for her song "we are never ever getting back together" the director Declan Whitebloom used a single camera production in order to achieve the appearance of one continuous take. This was beneficial for the music video as it was easy and quick to set up and flexible to film the 5 different sets with one camera especially as her apartment set contained a trick wall that backed away leading to a bar.

Furthermore, using a single camera production allowed a much more fluent shot which was vital to the director as he wanted to make the video unique by using such a difficult filming technique but also wanted the video to be free-flowing at the same time. One of the biggest challenges that they faced was changing Taylor's wardrobe in each scene, however thanks to quick and efficient work they were able to do it and still create an amazing music video and also attracted the audiences focus to Taylor in each scene even with the scenery in the different backgrounds.

Moreover, the fact that the video is filmed as a complete, single shot creates an almost cinematic film and also is extremely entertaining for the audience to watch. The video was filmed using a sony F65 as well as 4k screens which enabled them to easily focus on specific moments throughout the video and create an effortless look.

Image result for taylor swift we are never ever getting back togetherAs shown in the shots from the music video, such as the one to the left, if the director had opted to use multi-camera production instead of single camera production Taylor Swift would not have been able to achieve such a free-flowing music video - which is perhaps used to mirror her freedom from the relationship that she is singing about ending and the person with whom she is "never ever getting back together". I believe that using multi-camera production would have taken away the smooth transitions between in each shot in this music video and would have affected how the audience viewed the music video completely - therefore having a negative and almost mechanical looking affect.

 Related imageFurthermore, by using single camera production to film Swift's music video, the director was able to catch each shot perfectly, for example in the shot to the right you can clearly see that the director has been able to film with optimum lighting which highlights both Taylor and the actor whilst showing some of the background to establish the shot but still keep the main focus on what is going on between the two.
  

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